Betby Teams Up with Magnus Carlsen for ‘Make Your Move’ Campaign
Betby, a leading name in the iGaming industry, has launched an ambitious new marketing campaign titled “Make Your Move,” starring chess Grandmaster Magnus Carlsen. As a five-time Chess World Champion, Carlsen’s inclusion in the campaign serves as a symbol of the strategic thinking and decision-making required to thrive in the fast-paced world of iGaming. The campaign focuses on the parallels between chess and the iGaming industry, emphasizing how precision, foresight, and calculated moves are essential for success in both fields.
In the campaign, Carlsen is depicted assessing various scenarios and making strategic decisions, drawing a direct comparison to the challenges faced by operators in the competitive sportsbook and iGaming markets. His expertise in chess, a game known for its need for deep analysis and anticipation, aligns perfectly with the demands of managing a successful iGaming platform, where operators must continually adapt and make decisions that affect their bottom line.
The core message of Betby’s “Make Your Move” campaign revolves around the importance of strategic planning for iGaming operators. As the market becomes increasingly competitive, being able to make bold yet calculated moves is critical. Betby aims to underscore that success in iGaming, much like in chess, is not just about making moves—it’s about making the right moves. By focusing on the value of precision and strategy, the campaign highlights Betby’s commitment to providing operators with the tools they need to thrive in the competitive online gambling landscape.
Magnus Carlsen’s partnership with Betby further strengthens the campaign’s message. As one of the most successful and well-known chess players in history, Carlsen embodies the qualities of precision, strategy, and vision that Betby believes are essential in the iGaming world. His ability to anticipate his opponent’s moves, adapt to changing conditions, and make strategic choices on the fly mirrors the qualities needed by iGaming operators who must stay ahead of the competition.
Betby’s Head of Marketing, Pierre Pulis, explained that Carlsen’s inclusion in the campaign was a natural fit due to the Grandmaster’s renowned skills in strategic thinking. Betby believes that, like Carlsen’s approach to chess, iGaming operators need to anticipate trends, manage risks, and adjust their strategies to stay competitive. The company sees this partnership as an opportunity to showcase its mission of providing iGaming solutions that help operators make better, more informed decisions.
This campaign also highlights Betby’s recent global expansions and partnerships. In October 2024, the company entered a partnership with Moonrail to enhance sportsbook and esports operations for CSGOEmpire, with a focus on risk management and market trading. This collaboration aims to provide innovative solutions to help operators navigate the complexities of the esports sector, which has seen significant growth in recent years.
Furthermore, in September 2024, Betby expanded its presence in the Asian market by teaming up with 4rabet. This strategic move allowed Betby to tailor its offerings to better suit the specific needs and preferences of players in the region. Betby’s continuous expansion into new markets, coupled with its technology partnerships, demonstrates its commitment to being at the forefront of the iGaming industry.
With the “Make Your Move” campaign, Betby is sending a strong message that, just like in chess, the key to success in iGaming lies in careful planning, adaptability, and making the right decisions at the right time. As the industry evolves, Betby aims to help operators navigate the challenges of a competitive market, providing them with the tools and insights needed to succeed.
